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Tag Archives: Mobile

Are you a mobile addict?

Do you love your mobile so much that you can’t live without it, Do you check your mobile before going to sleep? Are you a mobile addict?

While everyone is talking about this great piece of technology called the smartphone mobiles of today – it’s been great to hear about the positive side of the story that the humble mobile which we used to carry around so people could stay or get in touch with us when we were traveling or away from home – has a potential dark side to it…yes, we are all proud of our flashy new mobiles or tablet device but ask yourself a few questions and if you were to answer “yes” to a majority of these then it’s time to think about it…

Answer these questions (truthfully…) and check out if you ARE A MOBILE ADDICT?

 

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Australian’s Multi Screen Affair! Smartphones, Tablets & the Digital Home…

“Screen Screen…who is the fairest of them all?” Probably the toughest question as we love all our screens!

TV’s, Mobiles, Tablets are getting smarter and smarter…we came across the Australian Multi-Screen report from the last quarter of 2011 by OZTAM / Neilsen and quoting a few interesting stats from this report.

  • 49% OF AUSSIE’S NOW OWN A SMARTPHONE
  • 10% HOUSEHOLDS OWN A TABLET DEVICE

Firstly, Aussies love affair with the smartphones continues which is now estimated at about 49% ownership (up from 43% from the third quarter last year, age 14+). The household Tablets penetration seems to be getting there too, starting at about 8% in the second quarter last year, shooting up by 2 points to almost 10% metro by end of last quarter 2011 and on the rise! According to Nielsen’s Australian Online Consumer report, watching any viewing ‘video’ content on Tablets grew from just 2% of the total online population at the end of 2010, to 5% by the end of 2011.

  • 95% OF HOMES HAVE ACCESS TO DIGITAL BROADCAST
  • 44% HAVING PVR ACCESS

As at the end of the last quarter of 2011, 95% of all homes were estimated to have access to digital broadcasts on at least one TV set in the home, this is up from 90% in the first quarter. Currently 44% of homes have access to some form of a PVR (Personal Video Recorder) allowing consumers to use the ‘time shifting’ incase you can’t watch ‘Home & Away’ whilst you are doing the child care pickup’s or need to unwind at your own leisure and catch up with ‘Desperate Housewives’ when it suits you!

  • HOUSEHOLD INTERNET IS AT 77%
  • WATCHING ONLINE VIDEO HAS INCREASED BY 13% 

Household internet remains at about 77% but there is an increase in the time that content is being consumed online, watching online video has increased by about 13% and all probably due to the popularity of the smart TV’s which most of them come with their own browser, app setup’s or access to browsing your own internet of connect devices at home. Consumers spent about 3Hrs 27Minutes watching any video on the internet. No longer do you have to take someone to your bedroom to put on your PC to share some photo’s from your trip to Fiji – it’s all about having ‘smart access’ to your content in the house and out and about on the mobile too! Watching video on the mobile phone is not that hot a number, guess mainly due to the fact that a lot of users are unsure of how much bill they’re going to clock up when they’re going to watch the news via video or play catch up TV via mobile on their way home on the train! But, sure we’ll get there.

Watching any video on a mobile phone is at about 1hr 20mins per month average but interestingly almost at 3 hours per month with the 25 – 34 year olds. Video consumption via mobile phones for the 16 years and over category is at about 1 hour 20 minutes per month (up significantly since Q1), the main users are those aged 18 – 34, averaging almost 3 hours per month.

The combination of the extended screens (PC and mobile phone) usage for any video content still accounts for just 4% of video consumption on traditional TV, as quoted in this OZTAM/Neilsen report.

Mobile devices are not only used outside of the house now but playing a key role within the house too as Australia’s love affair with multiple screen’s grows!

DOWNLOAD HERE [PDF] incase you want to full report  the Australian Multi-Screen Report for Q4, 2011.

Thanks to OZTAM and Neilsen for putting this report together. It is preferred that you download the complete report at the above link and make note of all the fine print and the greater detail. 

 

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APPCESSORIES FOR AN APPY XMAS!

Is it that time of the year already? Bet it is – and yes the year has gone by quickly and here we are looking forward to another big year whether we get a reprieve from our bank’s on the interest rates or whether the world’s going into a ’round 2′ on the recession, but seems like one thing’s on the rise! YES, no prizes for guessing – the world of APPS & MOBILE TECHNOLOGY.

Interestingly so, what started off as being a ‘smartphone’ aka the iPhone or even the Android’s of today – some of the App developers have started to come up with really cool ideas and really taking the world of mobile applications to an altogether new. Not that long ago, I came across an App that was looking at directing the blind by way of sounds or signals which would recognize the size of object in front and hence aiding the blind to walk. Then, there was the app which was used by medical institutions to check patient records and access details on the go – replacing that daggy old sheets of papers hanging around in patient beds!

APPCESSORIES

But having said all this, what I really wanted to share was something I came across in the David Jones’ (or DJ’s as it’s referred to here in Australia) from their Xmas catalogue over the last week. They have a section called ‘APPCESSORIES’ and caught my attention as really I thought of it as ‘mobiDdiction….’ get it? uh…

Apart from the usual iPad iPhone, Android and the new Sony Tablet S – there are some interesting products in that catalogue that relate to using an App for some cool things to do over Xmas and add them to the wish-list! I dug out a few links that I thought might be useful – Have you been naughty or nice? Check em out…and by the way, don’t quote me on the prices – they’re straight off the catalogue.

iBaby Monitor:

 

 

 

 

 

 

You pay about $249.95 but you get to see you lil bub from your iPhone. So, whilst your wife thinks you’re monitoring the bub – you could be facebooking or watching some YouTube clips 😉

Withings Blood Pressure Monitor & Wi-Fi Body Scale:

Around $179 bucks gets you some kind of a thing that you wrap around your arm and measure your BP but using your iPhone, iPod or iTouch at the other end for the reading. Smart uh?

Withing’s also seem to have Wi-Fi Body scale. About $295 gets you this and registers your weight, fat and BMI calculation through your iPhone or iPad.

 

 

iBike Coach:

GPS measurement of speed, distance evaluation kilojoules and more on your iPhone. Think there’s a few out there like this, but I havent given this a go.

iGrill:

Nope — you don’t use this instead of the stove!! It’s a bluetooth cooking thermometer.

iKon:

Buggy remote control — guess what you control this with. Nah, no price for guesses!

iON:

 

 

 

 

Need piano lessons and need to learn to play the Piano just like the cat on YouTube? Shell out $149.95 and you get Audio Piano. Doesn’t play the piano for you but apparently teaches you how to play the piano.

GOPOINT BT1 Bluetooth vehicle diagnostic:

If you are not sure what the ‘Check Engine’ light in your car is about – this one claims to speaks to your vehicle in a language which your car understands, decodes and translates it back to you what exactly the “Check Engine” light means and in all in a human friendly language!

 

Gosh iPanda Speakers

iRemoco Remote Control Chopper

Last but not the least – there’s the GOSH iPanda speakers, Zeppelin’s @ $799 using Apple’s Air Play technology that allows music to be streamed wirelessly to your Zepplin Air from your Mac or iPhone and iREMOCO which is a remote chopper which you control with your iPhone, iPad or iTouch device. Just make sure you have enough charge in the device to avoid crashing into your Christmas pudding!

 

 

We came across all these as mentioned in the DJ’s Xmas printed catalogue so I’m sure if you’re somewhere in Australia and went up one of the DJ outlets you could check ’em out.

Not sure why, the “i” seemed to be quite a common theme across all these products. But nevertheless, if you do have any thoughts or comments or have come across any weird and wonderful toys that somehow use the mobile, do share them with us.

That’s about it folks, it has been a busy year and we look forward to bringing you a lot more interesting stories in the new year.

Stay safe & have a fab Xmas and New Year. Best for 2012!

 

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