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Category Archives: Android Tablet

Will Windows 8 open new Doors?

IS THIS IT? Is this showtime for Microsoft’s Windows 8?

Amidst the anticipation of the next iPhone 5 to be released shortly, there’s some excitement brewing as Microsoft are ready once again with their re-entry into this market with what is promised of being an amazing experience…(Drum Rolls………) enter – Windows 8.

All we’ve been seeing and hearing from quite some time now is only of Apple, Samsung, Android, iPhone, iPad, Google when it comes to mobiles and device operating systems and not much about Windows. Yes Apple devices are everywhere, Samsung seems to be going places with their devices not only by manufacturing some amazing devices (ie. S3, Galaxy Tab…) but also packing new features into their mobiles and tablets…it’s been a while now that I’ve not seen anyone pull out a different phone other than an iPhone but these days I’m sure you would’ve probably noticed yourself, Samsung devices seems to be making ground.

Samsung range of tablets are moving quite fast too and they don’t cost an “arm and a leg” to try one out, whether it’s the “non-apple” fans or the “android-pro’s” there is no choice currently in the market for any other mobile device or operating system.

Image from: http://www.samsung.com/global/ativ/index.html

Samsung have confirmed that they will be carrying Windows 8 on a few of their devices – that includes Samsung mobiles, tablets and TV’s. Check out the ATIV range (as it’s called by Samsung) which carries the Windows 8 across devices – ATIV S for Mobiles, ATIV Tab (Tablets), ATIV Smart PC and ATIV Smart PC Pro.  We couldn’t find much reference to what ATIV actually meant whether it was an acronym for something but seems like it’s VITA spelt reverse…meant life….deep….blah blah…

And NOKIA says…lets hold hands Windows?

NOKIA like Microsoft have a challenge up their sleeves to win back market share and consumer confidence and as users have started to massively adapt to and get accustomed to the Apple and Android eco-system, this will be quite an interesting phase to see if the Nokia & Microsoft Windows 8 combo does it this time around. NOKIA seems to have instilled a lot of faith into their new LUMIA range carrying the Windows 8 Operating System.

NOKIA, once a leader in this space who has seen massive decline in it’s share now confirming that their range of Nokia Lumia range will be carrying the Windows 8 as their operating system.

In the second quarter of 2012, Microsoft’s share of the global smartphone operating system market was a lowly 2.7 per cent, according to tech industry analyst Gartner while Android had 64.1 per cent  and Apple 18.8 per cent. (source here).

The Windows 8 experience blog does promise that this version has a lot that has changed, and yes it would not be fair to say that Windows have been so hung up with so many issues in the past over their operating systems but I guess that’s the kind of extensive user base that the windows have too – more ain’t always the merrier when it comes to technology. All brands these days whether it’s manufacturers such as LG, Samsung, Nokia, HTC or the experience providers such as Apple, Google with their Android operating systems, Microsoft Windows are all undergoing a substantial amount of metamorphosis as the internet has evolved to being something we sat behind a desk and used and or late on a mobile device to being the “internet of things” where even our cats and dogs are connected to a network so we can track where they are and what they are doing when you are out and about!

Apple has undergone considerable transformation themselves as I remember not that many years ago, you could not buy anything but from a special “Apple” store specialist and when not much was going in Apple’s favour – they brought about the iPod and then the infamous iPhone followed by the iPad which made history and seems like they’re having a dream run since then. Who had heard of an “app store” a few years ago? Who knew that you wouldn’t need to run down to the DVD store down the road to book in your copy of the latest movies? Maybe the day is not far when there will be robots around the house which will bring you popcorn automatically when you’re watching a movie! Well, Well, lets get back to talking about Windows 8…there is a pre-release Windows 8 version available for those enthusiasts but we couldn’t find a set date for the Windows 8 date in Australia but news items do hint at it being around the corner!

Windows 8 has a completely refreshed touch integrated experience, and the new improved multi-monitor support, and new Family Safety features, social seems seamless, there’s also new improvements to the Mail, Photos, and People apps and see new Bing-powered Travel, News and Sports appsInternet Explorer 10 also has new capabilities in the Windows 8 Release Preview like “flip ahead” and a fully integrated secure and power-optimised Adobe Flash Player. IE10 is also the first browser to feature Do Not Track “on” by default.

Would you be still willing to give Windows 8 a chance? Have Microsoft got it right this time around? Guess, time will tell but onya’ Windows as they say “You’ve got to be in it to WIN it – All the best!

 

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Android touches 700,000+ activations per day and 10 Billion App downloads

What better time of the year than this for Android fans, and we at mobiDdiction also agree that 2012 is going to be the YEAR of the MOBILE, if you didn’t read one of our earlier posts.

Google recently announced that the Android Market Place passed 10 Billion App downloads from their market place with the Android device activations reaching a staggering 700,000+ activations per day, the figure of 550,000 was released back in June 2011.

There is also a supporting infographic that tells stories such as the ‘most popular time to download an app’ to the least popular. Also the most app-crazed countries in the world from South Korea being number #1 to Norway at number #10. I was a bit surprised to see that Australia doesn’t even feature in the Top 10 list of countries though we’ve been hearing a lot of Android talks specially from last year. Guess, it’s all thanks to the iPhone’s out there and their loyal base.

Few stats from the Android – [INFOGRAPHIC]:

  • Most popular time to download an App: Sunday 9pm
  • Least popular time to download an App: Monday 4am
  • People from 190 countries download apps every day
  • 25.6% of downloads are Games (39.25% of which are Arcade games)
  • 12.2% Entertainment related
  • 4.0% Social related
  • 11.17% Tools aka productivity, utility factor associated
  • 100 Million words translated every week in 200 different countries on Google Translate
  • 4054 years spent playing Talking Tom during which Tom has been knocked down 10.6 Billion times.

We had a few more stats on our blog for 2011 – incase you’re interested.

Google’s infographic on Android Market Growth:

REF:

http://googleblog.blogspot.com/2011/12/10-billion-android-market-downloads-and.html
http://android-developers.blogspot.com/2011/12/closer-look-at-10-billion-downloads.html

For those who’re interested in the Android developers channel on YouTube, here’s the link: http://www.youtube.com/user/androiddevelopers

 

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2012 – The year of the MOBILE

Phew! what a year it has been and sooner that we realise – 2012 is round the corner and like a lot of us, we reflect back to the past year and look forward to new beginnings, resolutions to take our lives to the next level and quit some of our vices…well, well, that may seem a bit nostalgic. But hey it is really about looking ahead to a new year with positivity. So, here’s hoping that you’ve had a great year too and best for the upcoming one.

What an amazing year it has been for mobiles and related stuff too, we have seen productivity gone haywire as people got onto Angry Birds and Facebook on the mobile adoption grew. A not to miss highlight of the year was the way Android shot up and still continues to do so. And the shocker that we got on 5th Oct 2011, when the man who made it happen – our beloved Steve Jobs unfortunately left us, but who would disagree that the visionary changed the world of mobile technology. Steve changed the way we interact with our devices and brought life to his passion a few years with the iPod, the iPhone and then the iPad. Our salute to this legend, Steve Jobs who is going to be a hard act to follow in years and years to come.

2012: Year of the MOBILE - Who's going to lead and who is to follow?

Social Media saw some amazing take up’s too, Google Plus launched, some amazing apps were built, people still continued on with Twitter. We saw the iCloud and also the take up of users start to talk to our devices coming to reality in 2011, feels quite sci-fi but Google Voice, Google Translate and more so by Apple’s SIRI on the iPhone 4S is all making it possible now…

In July 2011 – Facebook reached 750 Million (was 250 Million in July 2009). With more than 350 million active users currently accessing Facebook through their mobile devices. More than 475 mobile operators globally work to deploy and promote Facebook mobile products.

ROVIO (the maker of Angry Birds) in November 2011 announced 500 million total downloads of Angry Birds games across various platforms. Here’s a few stats about the game we spent so much playing and trying to get those flying birds sling across…

  • #1 in 79 countries with 266 Billion levels played
  • 400 Billion Birds shot & 44 Billion stars collected
  • 200,000 Years of Angry Birds played 
  • 300 Million minutes played – Daily
  • 500,000,000 Billion Downloads 

TIME’s TOP GADGETS, SMARTPHONE APPS & IPHONE APPS FOR 2011:

Some Twitter stats over the years:

  • 2007: 400,000 tweets posted per quarter in 2007.
  • 2008. 100 million tweets posted per quarter in 2008.
  • February 2010: 50 million tweets per day.
  • June 2010, about 65 million tweets were posted each day equaling about 750 tweets sent each second. Twitter mobile usage experienced a year-to-year increase of 347% back in 2010.

Google’s Android took off in 2011:

GOOGLE had some amazing success in 2011 specially with Android achieving the 100Million Android activation landmark and then the 200 Million Activation landmark (Nov 11) – to be verified. The last we had heard that there were about 550,000 android devices being activated each day worldwide.

CHECK OUT GOOGLE’S VIDEO on the Android milestones:

Thank you Steve.

“That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works” Steve Jobs. A very special tribute to Steve Jobs who sadly left us in 2011. Over a million people from all over the world have shared their memories, thoughts, and feelings about Steve. Check out this page on Wiki about Steve Jobs. And this page on Gizmodo about Steve Jobs life.

mobiDdiction: 2012 & beyond…

Last but not the least – mobiDdiction was born in 2011. So, it has been a big year for us –  a year that saw us launch our services from Sydney, Australia & take our first baby steps – we saw great support from our clients, friends and well-wishers. Our mobiDdiction Facebook page in just a few months is almost at 2,000 supporters and thanks to each and every one of them.

Wonder what’s coming up in 2012 for mobiles and related stuff…devices that tap into our brains and the phones can understand what we’re thinking? Sure, this is not far away. Mobile payments will probably see a big take-up once mobiles and technology meet up to make it more accessible, smartphones are going to see a lot more traction, the tablet which not long ago we weren’t sure of what to do with is going to see a take-up as there’s a place between the laptop the TV we’ve found for it and there’s a lot more customisation we’re able to do now and access to these devices in terms of cost is becoming less of a fancy too. We will continue to adopt the Apps and “appcessories” to suit what we’re looking for and needless to say, there’s going to be a lot more take up of HTML5 and cross-device experiences coming up. Mobile payments & NFC will be big and the challenge of catering to the varying device and screen types is going to exist but devices will be a lot more smarter too!

2012 is going to be a great year and a year of the MOBILE! All the best to all of you and may you see great success in all your endeavours! 

ps; Thanks to our friend, Tommy ‘the gun’ Wells for his “2012” illustration on this page.

Few references:

  1. http://en.wikipedia.org/wiki/Twitter#cite_ref-bbc.co.uk_5-0
  2. http://en.wikipedia.org/wiki/Twitter
  3. https://www.facebook.com/press/info.php?statistics
  4. https://www.facebook.com/press/info.php?timeline
  5. http://www.google.com/about/corporate/company/history.html#2011
  6. http://en.wikipedia.org/wiki/Android_version_history
  7. http://www.theaustralian.com.au/australian-it/opinion/apples-iphones-to-be-mobile-wifi-hotspots/story-e6frgb0o-1225989740497
  8. https://blog.facebook.com/blog.php?post=10150311269432131
 

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Tablet wars leading towards commoditisation – here in Australia…

Mobile Tablets

Commoditisation of mobile tablets

It seems the commoditisation of Tablet devices is happening here and now. Funny that, Tablets as a notion has only been around for 2 years and already every key software and hardware provider has a vested interest in making this work so not to loose market share to the competition.

The list of people in the market is endless with Apple, Microsoft, Blackberry/RIM, Microsoft, ASUS, Google, HP, LG, Amazon, Samsung, Motorola, Huawei, Optus, Telstra, etc. When Apple first launched the iPad, access for a common punter on the street was hard, as prices ranged between the $800-$1000 mark, with most competitors going with a strategy that saw them underpricing the iPad by around 10-20%.

At this price though Tablets would still be a luxury item for most, as they are not really a laptop replacement and don’t replace all your entertainment needs, but yes when you have one you do really see the convenience it delivers to your lifestyle.

However I think now as we see all of these players in the market, all trying to get their hardware is the hands of the consumer to sustain their relationship with their share of wallet, you see the emergence of a price range between $300-$500. At this price range (*which may lower further) you can certainly see Tablets becoming the household commodity.

In Australia according to the Online Consumer report by Nielsen, 8% of all Aussies own a tablet device and this is expected to triple within this year.

However if we have another HP like frenzy with $99 Tablets, where they decide to exit a range and the market we could quite easily see these numbers increasingly dramatically. Another player that is likely to flog alot of their range at a very low margin is Blackberry with their Playbook seeing the sale of only 200,000 units over the last quarter globaly. Playbook in the US have already come down to $249 outright and this come with the inclusion of their native email client.
Blackberry unlike HP don’t have the liberty to exit the tablet market quite yet as the QNX system which runs the Playbook is the same operating system which will be running all their new smartphone devices coming out – so loyalty to the system is key.

Amazon also a few months ago announced the roll out of an Android based tablet which will be the evolution of their Kindle and this is approximated to be around the $250 mark.

So from my point of view the direction is clear – there is a Tablet out there for everyone ;-)!

Another interesting graph to come out of the Neilsen report was content consumption:

Australian Online Content Consumption

Australian Online Content Consumption

Ref: Nielsen State of the Online Market 2010/11

When you look at the content that is being consumed and if you agree that mobile devices are becoming accessible consumer commodities, I think as marketers we should be looking at ensuring the content we are creating is atomised, social and accessible across mobile channels more than ever before.
Unless we think in this way, it becomes an exceptionally expensive exercise trying to create content that fits TV, Desktop, Mobile, Tablet, Point Of Sale, etc. However if we do, it becomes a simple and effective exercise :-).

In relation to tablets there is a lot of development in technology too and how all these devices are now being setup to talk to each other much like the Flingo service – but that’s for the next article ;-).

I hope you found this post interesting and if you have a point of view or questions please feel free to share.

 

Propeller to launch soon – a Flipboard like experience available on Android

Google Propeller

Propeller the Android alternative to Flipboard

The latest news in, is that Google has made a big investment in developing a Flipboard like app for Android and iPad so that Android users can enjoy this same amazing experience. It’s called Propeller!

Flipboard for those of you who may have not heard about it, is a great magazine like experience that is available on tablets. It aggregates website content, facebook, twitter, etc and allows you to flick through this info just like flicking through pages in a magazine.

It’s an amazing immersive experience, the only catch is that it is only on iPad and no rumors yet that anything will ever get invented for Android.

Have a look at this video for a better look at this application:

Amazingly Google made a big effort to acquire Flipboard last year but no cigar!

As you would expect the PR machine is rife and prolific tech blogger Robert Scobble posted on his Google + account saying the version of Propeller he has come across is mind blowing sending the media wild.

As a person who uses both an iPad and Android I am glad that Android tablets are going to get a Flipboard like experience as it is totally amazing and gets you hooked onto a tablet. It also lets you realise why you don’t really need a physical paper or magazine anymore.

What this opens up as well is the greater opportunity to discuss topics with your friends and as a business, think of the utility of reading an article and directly calling your colleague/s when and where it is relevant straight from one app. It would certainly let you get on with things quickly ;-).

If you have an opinion on this feel free to share :-)!

 

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