Category Archives: Mobile Know How and Tips

Mobile Know How and Tips for iPhone, Android, iPad and Tablet devices.

Will Windows 8 open new Doors?

IS THIS IT? Is this showtime for Microsoft’s Windows 8?

Amidst the anticipation of the next iPhone 5 to be released shortly, there’s some excitement brewing as Microsoft are ready once again with their re-entry into this market with what is promised of being an amazing experience…(Drum Rolls………) enter – Windows 8.

All we’ve been seeing and hearing from quite some time now is only of Apple, Samsung, Android, iPhone, iPad, Google when it comes to mobiles and device operating systems and not much about Windows. Yes Apple devices are everywhere, Samsung seems to be going places with their devices not only by manufacturing some amazing devices (ie. S3, Galaxy Tab…) but also packing new features into their mobiles and tablets…it’s been a while now that I’ve not seen anyone pull out a different phone other than an iPhone but these days I’m sure you would’ve probably noticed yourself, Samsung devices seems to be making ground.

Samsung range of tablets are moving quite fast too and they don’t cost an “arm and a leg” to try one out, whether it’s the “non-apple” fans or the “android-pro’s” there is no choice currently in the market for any other mobile device or operating system.

Image from:

Samsung have confirmed that they will be carrying Windows 8 on a few of their devices – that includes Samsung mobiles, tablets and TV’s. Check out the ATIV range (as it’s called by Samsung) which carries the Windows 8 across devices – ATIV S for Mobiles, ATIV Tab (Tablets), ATIV Smart PC and ATIV Smart PC Pro.  We couldn’t find much reference to what ATIV actually meant whether it was an acronym for something but seems like it’s VITA spelt reverse…meant life….deep….blah blah…

And NOKIA says…lets hold hands Windows?

NOKIA like Microsoft have a challenge up their sleeves to win back market share and consumer confidence and as users have started to massively adapt to and get accustomed to the Apple and Android eco-system, this will be quite an interesting phase to see if the Nokia & Microsoft Windows 8 combo does it this time around. NOKIA seems to have instilled a lot of faith into their new LUMIA range carrying the Windows 8 Operating System.

NOKIA, once a leader in this space who has seen massive decline in it’s share now confirming that their range of Nokia Lumia range will be carrying the Windows 8 as their operating system.

In the second quarter of 2012, Microsoft’s share of the global smartphone operating system market was a lowly 2.7 per cent, according to tech industry analyst Gartner while Android had 64.1 per cent  and Apple 18.8 per cent. (source here).

The Windows 8 experience blog does promise that this version has a lot that has changed, and yes it would not be fair to say that Windows have been so hung up with so many issues in the past over their operating systems but I guess that’s the kind of extensive user base that the windows have too – more ain’t always the merrier when it comes to technology. All brands these days whether it’s manufacturers such as LG, Samsung, Nokia, HTC or the experience providers such as Apple, Google with their Android operating systems, Microsoft Windows are all undergoing a substantial amount of metamorphosis as the internet has evolved to being something we sat behind a desk and used and or late on a mobile device to being the “internet of things” where even our cats and dogs are connected to a network so we can track where they are and what they are doing when you are out and about!

Apple has undergone considerable transformation themselves as I remember not that many years ago, you could not buy anything but from a special “Apple” store specialist and when not much was going in Apple’s favour – they brought about the iPod and then the infamous iPhone followed by the iPad which made history and seems like they’re having a dream run since then. Who had heard of an “app store” a few years ago? Who knew that you wouldn’t need to run down to the DVD store down the road to book in your copy of the latest movies? Maybe the day is not far when there will be robots around the house which will bring you popcorn automatically when you’re watching a movie! Well, Well, lets get back to talking about Windows 8…there is a pre-release Windows 8 version available for those enthusiasts but we couldn’t find a set date for the Windows 8 date in Australia but news items do hint at it being around the corner!

Windows 8 has a completely refreshed touch integrated experience, and the new improved multi-monitor support, and new Family Safety features, social seems seamless, there’s also new improvements to the Mail, Photos, and People apps and see new Bing-powered Travel, News and Sports appsInternet Explorer 10 also has new capabilities in the Windows 8 Release Preview like “flip ahead” and a fully integrated secure and power-optimised Adobe Flash Player. IE10 is also the first browser to feature Do Not Track “on” by default.

Would you be still willing to give Windows 8 a chance? Have Microsoft got it right this time around? Guess, time will tell but onya’ Windows as they say “You’ve got to be in it to WIN it – All the best!


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2012 – The year of the MOBILE

Phew! what a year it has been and sooner that we realise – 2012 is round the corner and like a lot of us, we reflect back to the past year and look forward to new beginnings, resolutions to take our lives to the next level and quit some of our vices…well, well, that may seem a bit nostalgic. But hey it is really about looking ahead to a new year with positivity. So, here’s hoping that you’ve had a great year too and best for the upcoming one.

What an amazing year it has been for mobiles and related stuff too, we have seen productivity gone haywire as people got onto Angry Birds and Facebook on the mobile adoption grew. A not to miss highlight of the year was the way Android shot up and still continues to do so. And the shocker that we got on 5th Oct 2011, when the man who made it happen – our beloved Steve Jobs unfortunately left us, but who would disagree that the visionary changed the world of mobile technology. Steve changed the way we interact with our devices and brought life to his passion a few years with the iPod, the iPhone and then the iPad. Our salute to this legend, Steve Jobs who is going to be a hard act to follow in years and years to come.

2012: Year of the MOBILE - Who's going to lead and who is to follow?

Social Media saw some amazing take up’s too, Google Plus launched, some amazing apps were built, people still continued on with Twitter. We saw the iCloud and also the take up of users start to talk to our devices coming to reality in 2011, feels quite sci-fi but Google Voice, Google Translate and more so by Apple’s SIRI on the iPhone 4S is all making it possible now…

In July 2011 – Facebook reached 750 Million (was 250 Million in July 2009). With more than 350 million active users currently accessing Facebook through their mobile devices. More than 475 mobile operators globally work to deploy and promote Facebook mobile products.

ROVIO (the maker of Angry Birds) in November 2011 announced 500 million total downloads of Angry Birds games across various platforms. Here’s a few stats about the game we spent so much playing and trying to get those flying birds sling across…

  • #1 in 79 countries with 266 Billion levels played
  • 400 Billion Birds shot & 44 Billion stars collected
  • 200,000 Years of Angry Birds played 
  • 300 Million minutes played – Daily
  • 500,000,000 Billion Downloads 


Some Twitter stats over the years:

  • 2007: 400,000 tweets posted per quarter in 2007.
  • 2008. 100 million tweets posted per quarter in 2008.
  • February 2010: 50 million tweets per day.
  • June 2010, about 65 million tweets were posted each day equaling about 750 tweets sent each second. Twitter mobile usage experienced a year-to-year increase of 347% back in 2010.

Google’s Android took off in 2011:

GOOGLE had some amazing success in 2011 specially with Android achieving the 100Million Android activation landmark and then the 200 Million Activation landmark (Nov 11) – to be verified. The last we had heard that there were about 550,000 android devices being activated each day worldwide.

CHECK OUT GOOGLE’S VIDEO on the Android milestones:

Thank you Steve.

“That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works” Steve Jobs. A very special tribute to Steve Jobs who sadly left us in 2011. Over a million people from all over the world have shared their memories, thoughts, and feelings about Steve. Check out this page on Wiki about Steve Jobs. And this page on Gizmodo about Steve Jobs life.

mobiDdiction: 2012 & beyond…

Last but not the least – mobiDdiction was born in 2011. So, it has been a big year for us –  a year that saw us launch our services from Sydney, Australia & take our first baby steps – we saw great support from our clients, friends and well-wishers. Our mobiDdiction Facebook page in just a few months is almost at 2,000 supporters and thanks to each and every one of them.

Wonder what’s coming up in 2012 for mobiles and related stuff…devices that tap into our brains and the phones can understand what we’re thinking? Sure, this is not far away. Mobile payments will probably see a big take-up once mobiles and technology meet up to make it more accessible, smartphones are going to see a lot more traction, the tablet which not long ago we weren’t sure of what to do with is going to see a take-up as there’s a place between the laptop the TV we’ve found for it and there’s a lot more customisation we’re able to do now and access to these devices in terms of cost is becoming less of a fancy too. We will continue to adopt the Apps and “appcessories” to suit what we’re looking for and needless to say, there’s going to be a lot more take up of HTML5 and cross-device experiences coming up. Mobile payments & NFC will be big and the challenge of catering to the varying device and screen types is going to exist but devices will be a lot more smarter too!

2012 is going to be a great year and a year of the MOBILE! All the best to all of you and may you see great success in all your endeavours! 

ps; Thanks to our friend, Tommy ‘the gun’ Wells for his “2012” illustration on this page.

Few references:


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Propeller to launch soon – a Flipboard like experience available on Android

Google Propeller

Propeller the Android alternative to Flipboard

The latest news in, is that Google has made a big investment in developing a Flipboard like app for Android and iPad so that Android users can enjoy this same amazing experience. It’s called Propeller!

Flipboard for those of you who may have not heard about it, is a great magazine like experience that is available on tablets. It aggregates website content, facebook, twitter, etc and allows you to flick through this info just like flicking through pages in a magazine.

It’s an amazing immersive experience, the only catch is that it is only on iPad and no rumors yet that anything will ever get invented for Android.

Have a look at this video for a better look at this application:

Amazingly Google made a big effort to acquire Flipboard last year but no cigar!

As you would expect the PR machine is rife and prolific tech blogger Robert Scobble posted on his Google + account saying the version of Propeller he has come across is mind blowing sending the media wild.

As a person who uses both an iPad and Android I am glad that Android tablets are going to get a Flipboard like experience as it is totally amazing and gets you hooked onto a tablet. It also lets you realise why you don’t really need a physical paper or magazine anymore.

What this opens up as well is the greater opportunity to discuss topics with your friends and as a business, think of the utility of reading an article and directly calling your colleague/s when and where it is relevant straight from one app. It would certainly let you get on with things quickly ;-).

If you have an opinion on this feel free to share :-)!


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Ah, thx my iPhone ;)

Have you had to go through the trouble of copying your contacts from your old phone to the new one or had to spend time copying your contacts manually?

Whether you’ve lost your current mobile, replacing to a flashy new smartphone or just tired seeing your mobile after paying out your Telco for the 24-month contract you had signed up for and everyone around you seems to have a ‘newer’ phone! Every now and then comes a time that we all dread! changing or upgrading our mobiles…

Just like a lot of you – I went through this experience not that long ago. I changed to an iPhone 4 from my 3GS which had been quite faithful and had taken quite a few blows during it’s journey with me. I had the shiny iPhone 4 and needless to say I was too excited to even think of the pain to copy my contacts to some other place, I did not even think twice what would happen to all my fancy apps that I’ve downloaded so meticulously over the past year and a bit and – and not once did I think what if I lost all that? or had to do the traditional way of ‘copy from SIM’ and ‘transfer’ — it’s always a pain those things & sooner than you realise you end up with multiple contacts or no contacts showing up, you loose your settings, your favourites or whatever you were used to and had taken so much time to make your phone that ideal companion that you could call upon….but must say, the switch over from one iPhone to another iPhone was truly a blessing in disguise!

Connect to iTunes to get started...

The customer experience was second to none, easy as the initial screen asks you to plug in your new device – in this case the iPhone 4.

Once I connected my iPhone 4 to my mac, iTunes started up and popped up with a message recognising that I’ve connected a new device and asked me if I wanted to use a back-up from my previous device and there was a selection of two of my previous devices – aka, my iPhone 3GS and the iPad. Obviously, I choose back up from my 3GS.

Of course, there was the option to choose to set it up as a ‘a new device’ and not bother about anything else but I did want my back-up. I wanted my new iPhone to have all the things I was use to on my previous iPhone so I don’t have to go through the trouble of any re-setting stuff etc.

While I had a sip of my pinot noir, the back up restored from my previous iPhone was synced up to my new iPhone and was ready to use. The sarcastic side of me and thinking that ah, it can’t be that simple plugged out my the new device and I was surprised (read = elated!) about the whole experience and really I must say, this is the first time that I didn’t have to bother about any external apps or syncing services or the ‘talk of the town’ these days – the cloud…zillch! all was taken care from my iTunes account and the fact that I regularly back up my iOS devices and everything was fine and in no time I was up and running with all my contacts, SMS message history, Apps and to the extent that I was going to reset my weekly alarm and even that was synced up – now that’s got to be something!

Yes, a few of you would comment that contacts from MS outlook can be synced up but hang on, how many of us really use outlook as the place we store and regularly update our contacts.

Thanks iPhone for making my life so much simpler! that I didn’t have get frustrated copying or syncing my data, specially my contacts from one phone to another. 

How was your experience when you changed to a new phone? Would be great to hear from you…



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When should I invest in mobile?

When should I invest in a mobile strategy? I think this is a question that most marketers, technologists and broadly businesses are asking themselves now. I also think if you feel the time is now then certainly from my perspective you are setting up for success and giving yourself the right learning time so that as this space matures you are ready to capitalise.

Let’s do some math’s and apologies if some of the percentages I am quoting change by the time you read this post, in this space things are rapidly evolving.

So according to the latest Sensis Smart Phone survey in Australia by 2012, 60% of the roughly 20 million population will have a smartphone. To build on this the latest Google stats show that 79% of people use their mobile phone to help with shopping to affirm they are making the right purchase decision.  Making this even more compelling a recent Microsoft survey shared that 51% of Smart Phone owners are more likely to purchase from a retailer with a mobile site & mobile experience.

On this basis the opportunity is ripe as speaking today less than 4.2% of retailers have a mobile presence.

The Intelligent Shopper

The Intelligent Shopper

This info-graphic is a great representation by Microsoft showing how mobile plays a part in the consumer buying experience. For a better look visit the below link:

I think beyond potentially getting brownie points for creating a new channel & technology that let’s your business connect with customers, introducing your business to a mobile presence truly allows you to immerse your customers in Social Media & real 1:1 experience with your brand.

So hopefully if you have read this far I have provided you a rational argument for having a mobile phone presence and why I think the time is now.

The start of having a mobile presence can start of being as simple as having a mobile site for people trying to access your online site via mobile. Where appropriate and where you have a compelling utility there is an opportunity to provide a mobile app/s (*I will shortly be writting an article about customer advocacy and the journey from a mobile site to your company app providing for true love 🙂 ).

There are two things that I would like to say at this point:

  • Creating a mobile presence does not have to be exceptionally expensive, however you get one or two chances to connect with customers in such a 1:1 way so ensure your presence is a reflection of the brand image you want to create.
  • A mobile strategy starts of with a mobile site, but should be inclusive of a channel strategy which encompasses a presence for Tablet devices, Mobile Apps, Social Media, your Digital Ecosystem, Retail Store Integration and how mobile devices interact within this environment (* I will talk more about this in a coming article)

So in short my advice is, the time to invest in a mobile strategy for your business is now and the more experience and comfort you get in this space the better for your businesses upcoming success.

As always this is our point of view and should you have any comments or further questions we at mobiDdiction welcome them.


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The Mobile Revolution – Great video by Google

This is an interesting video we came across from Google, and as mobile marketing and related solutions provider, our job at mobiDdiction is to be on top of the latest consumer behaviour so that we can adapt to meet their needs and advise our clients on how they can benefit from the ever changing consumer behaviour.

This latest video from google really highlights to me how the mobile smart phone enables people to do more things in less time, and if you are a business you need to make sure you are ready for this next mobile evolution as it’s here! Google points out that mobiles are changing consumer behaviour and a point in case they make is that your mobile is now your shopping companion and I tend to agree.

Your mobile is helping you to make choices on what is available locally and then it helps you get there. Your mobile can ensure that you get your “loyalty” credit at your favourite coffee place whilst paying for your latte!  Your mobile can give you your latest bank balance, to see if you have enough money to pay for that impulse buy, your mobile can then let you know if you need to pick something up before heading home or meeting friends, and that is just for starters! Utility is great angle to start thinking about mobile.

Those businesses who recognise that this mobile evolution is just at the beginning and they adapt to how their customers would like to interact with them, will continue to learn on how better to serve customers, resulting in happy customers and therefore better revenue.


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Smart mobiles and now SmartTV’s!

Smart mobiles and now SmartTV’s!

Are TV’s still going to be referred as the idiot box?

Yep we all know that Smart phones have taken on the world and now here’s another screen undergoing some real change in it’s character – the good ol ‘idiot box’ – the TV. Well, this statement might be redundant already as Smart TV’s are here and I remember not that long ago, I was researching online contemplating whether to buy a plasma or a LCD? And just last week when I visited one of my techy friends who has not only a good understanding of what’s good in the market but also has the smarts to identify and connect with smart products. At this place, I recently had an opportunity to play with a live fully connected ‘SmartTV’ from Samsung.

I was aware that just like mobile phones are a lot smarter, TV’s are going through it’s own metamorphosis – Plasma standard became High Definition & LCD TV’s were a lot more higher in their picture quality. Then came the LED TV’s and I was aware that all this time, the 3D’ability of TV’s was being worked on and so was the persuasion from a few brands to make the TV a lot more useful than just watching your traditional free to air or subscription channels such as your FOXTEL’s etc.Probably las year or so is when I saw the Sony TV with a built-in operating system and you were able to connect to the internet via Wi-Fi and if you were smart enough you could hook up say an X-Box Kinect and play online games. But a few weeks ago, I came across the SmartTV from Samsung and must say this is probably the first experience which I thought was quite seamless in terms of really leveraging the smarts through your TV, which no longer is average!

The Samsung Smart TV connects to the internet directly and you can use your iPhone or Android smartphone to control your TV and this is much more than just using your phone as a remote control – one of the cool features is that you can browse say for example, YouTube clips etc and pressing ‘Play’ on your mobile phone can play that clip on the TV instantly. And for those of us who actually use the TV as a screen to connect and watch content a.k.a movies, pictures etc via a hard cable – this I’m sure is a welcome relief as you can browse through your files and connect to all your content wirelessly. There’s been a few ways you could set this up before too but either you had to be a bit nerdy or needed to research, struggle and try and make it work or like a few would have to be using Apple TV, but I’ve heard that you not only need to connect with Apple products the device is not that greatly compatible with all file types. The best bit that I really liked in the little time that I spent was that seamless integration between the mobile and TV. There’s also apps available you could download and also the ability to easily connect to your social platform too i.e. Twitter, Facebook etc. And the app interface looks like we’ve started to use on the smart phones which makes it a tad easier to browse through.

Sure there’s a lot more brands who are going to be coming up with such smart and smarter TV’s but now think Samsung is surely a SmartTV. Our idiot Box is a lot more meaningful now!


Here’s a link to the Samsung Smart TV site

ps; I dont work for Samsung nor have I been paid to say this 😉


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