RSS

Category Archives: Mobility Strategy & Social Media

A strategy that connects your mobile solutions with Apps, twitter, Facebook and solutions to connect your brand, marketing campaign or business to social media via mobile.

Are you a mobile addict?

Do you love your mobile so much that you can’t live without it, Do you check your mobile before going to sleep? Are you a mobile addict?

While everyone is talking about this great piece of technology called the smartphone mobiles of today – it’s been great to hear about the positive side of the story that the humble mobile which we used to carry around so people could stay or get in touch with us when we were traveling or away from home – has a potential dark side to it…yes, we are all proud of our flashy new mobiles or tablet device but ask yourself a few questions and if you were to answer “yes” to a majority of these then it’s time to think about it…

Answer these questions (truthfully…) and check out if you ARE A MOBILE ADDICT?

 

Tags: , , , , , ,

Will Windows 8 open new Doors?

IS THIS IT? Is this showtime for Microsoft’s Windows 8?

Amidst the anticipation of the next iPhone 5 to be released shortly, there’s some excitement brewing as Microsoft are ready once again with their re-entry into this market with what is promised of being an amazing experience…(Drum Rolls………) enter – Windows 8.

All we’ve been seeing and hearing from quite some time now is only of Apple, Samsung, Android, iPhone, iPad, Google when it comes to mobiles and device operating systems and not much about Windows. Yes Apple devices are everywhere, Samsung seems to be going places with their devices not only by manufacturing some amazing devices (ie. S3, Galaxy Tab…) but also packing new features into their mobiles and tablets…it’s been a while now that I’ve not seen anyone pull out a different phone other than an iPhone but these days I’m sure you would’ve probably noticed yourself, Samsung devices seems to be making ground.

Samsung range of tablets are moving quite fast too and they don’t cost an “arm and a leg” to try one out, whether it’s the “non-apple” fans or the “android-pro’s” there is no choice currently in the market for any other mobile device or operating system.

Image from: http://www.samsung.com/global/ativ/index.html

Samsung have confirmed that they will be carrying Windows 8 on a few of their devices - that includes Samsung mobiles, tablets and TV’s. Check out the ATIV range (as it’s called by Samsung) which carries the Windows 8 across devices – ATIV S for Mobiles, ATIV Tab (Tablets), ATIV Smart PC and ATIV Smart PC Pro.  We couldn’t find much reference to what ATIV actually meant whether it was an acronym for something but seems like it’s VITA spelt reverse…meant life….deep….blah blah…

And NOKIA says…lets hold hands Windows?

NOKIA like Microsoft have a challenge up their sleeves to win back market share and consumer confidence and as users have started to massively adapt to and get accustomed to the Apple and Android eco-system, this will be quite an interesting phase to see if the Nokia & Microsoft Windows 8 combo does it this time around. NOKIA seems to have instilled a lot of faith into their new LUMIA range carrying the Windows 8 Operating System.

NOKIA, once a leader in this space who has seen massive decline in it’s share now confirming that their range of Nokia Lumia range will be carrying the Windows 8 as their operating system.

In the second quarter of 2012, Microsoft’s share of the global smartphone operating system market was a lowly 2.7 per cent, according to tech industry analyst Gartner while Android had 64.1 per cent  and Apple 18.8 per cent. (source here).

The Windows 8 experience blog does promise that this version has a lot that has changed, and yes it would not be fair to say that Windows have been so hung up with so many issues in the past over their operating systems but I guess that’s the kind of extensive user base that the windows have too – more ain’t always the merrier when it comes to technology. All brands these days whether it’s manufacturers such as LG, Samsung, Nokia, HTC or the experience providers such as Apple, Google with their Android operating systems, Microsoft Windows are all undergoing a substantial amount of metamorphosis as the internet has evolved to being something we sat behind a desk and used and or late on a mobile device to being the “internet of things” where even our cats and dogs are connected to a network so we can track where they are and what they are doing when you are out and about!

Apple has undergone considerable transformation themselves as I remember not that many years ago, you could not buy anything but from a special “Apple” store specialist and when not much was going in Apple’s favour – they brought about the iPod and then the infamous iPhone followed by the iPad which made history and seems like they’re having a dream run since then. Who had heard of an “app store” a few years ago? Who knew that you wouldn’t need to run down to the DVD store down the road to book in your copy of the latest movies? Maybe the day is not far when there will be robots around the house which will bring you popcorn automatically when you’re watching a movie! Well, Well, lets get back to talking about Windows 8…there is a pre-release Windows 8 version available for those enthusiasts but we couldn’t find a set date for the Windows 8 date in Australia but news items do hint at it being around the corner!

Windows 8 has a completely refreshed touch integrated experience, and the new improved multi-monitor support, and new Family Safety features, social seems seamless, there’s also new improvements to the Mail, Photos, and People apps and see new Bing-powered Travel, News and Sports appsInternet Explorer 10 also has new capabilities in the Windows 8 Release Preview like “flip ahead” and a fully integrated secure and power-optimised Adobe Flash Player. IE10 is also the first browser to feature Do Not Track “on” by default.

Would you be still willing to give Windows 8 a chance? Have Microsoft got it right this time around? Guess, time will tell but onya’ Windows as they say “You’ve got to be in it to WIN it – All the best!

 

Tags: , , , , , , , , , , , , , , , , , , ,

London 2012 Olympics Official Mobile Apps and Samsung’s “Take Part 2012″ App


Official Mobile Apps for the 2012 Olympics and Paralympic Games plus Samsung’s Take Part 2012 App

The London 2012 Olympics is just around the corner and like a lot many of you, we were looking up for the official mobile app and here’s what we came across.

There are two apps that have been officially created…one of them is the “Join In” and the other is the “Official Results app” and below are the links to download these.

OFFICIAL APP #1: THE “JOIN IN” APP

OFFICIAL APP #2: THE “RESULTS” APP

The JOIN IN APP apps (as it stands now…) is available for Apple iOS, Android and for Blackberry too! The official results apps is available on Android and Apple iOS. When visiting the www.london2012.com official website seems like all the images we came across were all mocked up in the Samsung S3 (and they look pretty sharp too!).

Seems like the Apps have tried to pack in a whole heap of features ranging from information, geo location based activities, locating your friends using the maps feature, cultural events and programmes, spectator guides, social media integration, best routes to get to the competitions, create personalised schedule based on your interest or if you’re one of those lucky enough to be visiting any of the events. And seems like there are some cool features too which we were not able to check out (probably a location locked feature as we downloaded the app from Australia) which apparently is the “Augmented Reality” feature and uses the phone’s camera to view overlays of the key venues. Will have to let the boss know to let me fly down to London to test this one!!

MOBILE OPTIMISED WEBSITE 

Type in www.london2012.com on your smartphone and it does auto-detect if you are browsing from say a smartphone or your new shining Galaxy S3 to take you to a site that works much better on your mobile – a smartphone mobile website.

The official website also has a mobile optimised version (ie. a PC website that works well on your smartphone) which is always a good user experience. The mobile site is quite a simple version but has a lot of detail for your “info-snacking” maybe on the train ride home, I’d probably recommend the app anyways!

One of the functions on the mobile site also takes you to a shopping section for your “on the go” mobile shopping if you’re looking to buy an official London 2012 Sports Collection Coins or some stamps or just looking for some figurines, will be interesting to see if they do publicise how many people actually purchased using their mobile devices.

A whole list of links to download these different apps is below:
http://www.london2012.com/mobileapps_download.html

These apps are the London 2012: Official Apps for the Olympic and Paralympic Games – By The London Organising Committee of the Olympic Games and Paralympic Games Limited as per their descriptions accessed on the iTunes and Android’s Google Play App Store.

Samsung – Take Part 2012 Mobile App & Facebook Leaderboard

Samsung also have launched their mobile apps promoting their latest device the Galaxy S3 in the spirit of the Olympics and this one lets you take part in the olympics right on your mobile and there is also a Leaderboard on Facebook that shows how individuals and teams are doing. Seems like a good use of Mobile + Social Media and what better time to do this than at the Olympics!

HERE is the link Samsung’s promo of their Mobile game App. The game seems only available on Android — wonder why! Apple Vs Samsung Vs iPhone Vs Android..uhmmm lets not even go there!!

Samsung also have LONDON 2012 as a category as part of the Samsung Apps range.

Thanks to mobility bringing about so much change in our lives – we’re never away from any action and there’s only more things to come! So, no matter which part of the world you’re in – there is an opportunity not only to keep track but also take part and enjoy the spirt of the Olympics!

 

Tags: , , , , , ,

Samsung unpacks Samsung Galaxy S3 at Mobile Unpacked 2012

London has a lot happening this year! This one is about Samsung’s Mobile Unpacked 2012 event and an event where Samsung launched the “Samsung Galaxy S3″

As our lives become increasingly complex, people are no longer enthused about new technology for technology’s sake! They desire products that genuinely think and care about them. Products created with humanity at heart! - voice over at the Samsung Mobile Unpacked 2012, London.

Must say, Samsung have been trying quite relentlessly adding in new features and updates to their models of Smartphones – specially talking about the “S” range. Samsung has now announced their next mobile the ‘Samsung Galaxy S3‘ with a lot of new features and some of them seem quite cool I’d say and whether they’re compared to the iPhone or not – they have the first mover advantage this time around (sorry Apple!). Samsung announced the launch is going be across 145 countries across 296 Mobile operators.

Yes, you’d expect that a new mobile is going to have higher specs, better style…stuff like better resolution, a better look than it’s predecessor, a better camera and probably a few tweaks here and there which make your consideration score go up when you’re either out of contract from your telco or need to buy a new mobile no matter what the reason. Here’s a few features that we picked up which are quite different and cool too!

Samsung Smartstay technology that use eye tracking technology to keep awake!

Smart stay: It’s like your mobile looking at you and keeping awake! A feature keeps the brightness up as long as you’re looking at it. A feature that use eye recognition technology that tracks eye movement and keeps the screen “ON” as long as you’re looking at it.

Direct Call: Texting someone….and how many times we feel the need to just pick up the phone and ring..this one does it automatically…ah! what say…LIKE?

Smart Alert: Think iPhone and a few other phones have this feature but in a mention, but not sure exactly how this feature is different from the notifications of the iOS version. The phone apparently has a vibrating nudge to let you know that you missed a call or a text. uhmm…nice anyways.

S Voice: Probably for “Samsung” Voice. A feature which iPhone made popular by the SIRI in their mobiles.

Will be on the lookout to get our hands on one, will probably have to let the boss know we need one for ‘testing’ or internal R&D purposes :) that way we can explore it in and out! and if it were a car, I’d say ‘take her out for a spin’! Go Samsung!

Social Tag & Buddy Photo Share: Now, this seems like a cool feature. As per the Samsung website – this feature is to keep track of your loved ones, a glance at your friends’ photos will show you their Social Network Status…there’s also the Buddy Photo Share feature. How many times that we take a photo and what do we end up doing with it? Send it to our buddies. Samsung S3 comes with this feature that recognises (guess made popular by Facebook’s tagging feature) and shares photo’s instantly. I think if there is a good enough way to control what you end up sharing and what not – this is a good feature! Hopefully we don’t end up sharing all photos and spam our buddies ;)

Do check out some of the other features – there’s stuff like the “All Share Play” then there is the Pop Up Play – a feature to watch HD videos whilst you’re texting ah…multitasking! For those thinking of Apple’s ‘Air Play‘ there’s the Allshare cast feature ie – this is to watch photo’s, videos from your mobile on your TV and your mobile then becomes the controller. Pretty nifty feature these days if you want to experience HD content or sit back, relax and watch content on a larger screen at home.

For those who need to know the specs – The Samsung S3 is 4.8″ HD, includes a 4.8″ 720p resolution screen with an inbuilt quad-core processor, has inbuilt [Near Field Communications] NFC built in runs Google’s ‘Ice Cream Sandwich’ version of the Android operating system. Guess a lot will depend on the ease of using the phone in terms of the user experience too!

In all, seems like good timing (expected to be released end of May in Europe) and a good mobile when there’s rumors that the next iPhone (the 6th generation from Apple) is probably going to be released end of year and Samsung have played their card first!

PS; we are not paid nor contracted by Samsung to say good things :) 

If you are interested and have time to watch the whole event – here’s a link below:

Samsung Mobile Unpacked 2012 Event – FULL [London]

a few references:

 

Tags: , , , , , , , , , , , , , , ,

Australian’s Multi Screen Affair! Smartphones, Tablets & the Digital Home…

“Screen Screen…who is the fairest of them all?” Probably the toughest question as we love all our screens!

TV’s, Mobiles, Tablets are getting smarter and smarter…we came across the Australian Multi-Screen report from the last quarter of 2011 by OZTAM / Neilsen and quoting a few interesting stats from this report.

  • 49% OF AUSSIE’S NOW OWN A SMARTPHONE
  • 10% HOUSEHOLDS OWN A TABLET DEVICE

Firstly, Aussies love affair with the smartphones continues which is now estimated at about 49% ownership (up from 43% from the third quarter last year, age 14+). The household Tablets penetration seems to be getting there too, starting at about 8% in the second quarter last year, shooting up by 2 points to almost 10% metro by end of last quarter 2011 and on the rise! According to Nielsen’s Australian Online Consumer report, watching any viewing ‘video’ content on Tablets grew from just 2% of the total online population at the end of 2010, to 5% by the end of 2011.

  • 95% OF HOMES HAVE ACCESS TO DIGITAL BROADCAST
  • 44% HAVING PVR ACCESS

As at the end of the last quarter of 2011, 95% of all homes were estimated to have access to digital broadcasts on at least one TV set in the home, this is up from 90% in the first quarter. Currently 44% of homes have access to some form of a PVR (Personal Video Recorder) allowing consumers to use the ‘time shifting’ incase you can’t watch ‘Home & Away’ whilst you are doing the child care pickup’s or need to unwind at your own leisure and catch up with ‘Desperate Housewives’ when it suits you!

  • HOUSEHOLD INTERNET IS AT 77%
  • WATCHING ONLINE VIDEO HAS INCREASED BY 13% 

Household internet remains at about 77% but there is an increase in the time that content is being consumed online, watching online video has increased by about 13% and all probably due to the popularity of the smart TV’s which most of them come with their own browser, app setup’s or access to browsing your own internet of connect devices at home. Consumers spent about 3Hrs 27Minutes watching any video on the internet. No longer do you have to take someone to your bedroom to put on your PC to share some photo’s from your trip to Fiji – it’s all about having ‘smart access’ to your content in the house and out and about on the mobile too! Watching video on the mobile phone is not that hot a number, guess mainly due to the fact that a lot of users are unsure of how much bill they’re going to clock up when they’re going to watch the news via video or play catch up TV via mobile on their way home on the train! But, sure we’ll get there.

Watching any video on a mobile phone is at about 1hr 20mins per month average but interestingly almost at 3 hours per month with the 25 – 34 year olds. Video consumption via mobile phones for the 16 years and over category is at about 1 hour 20 minutes per month (up significantly since Q1), the main users are those aged 18 – 34, averaging almost 3 hours per month.

The combination of the extended screens (PC and mobile phone) usage for any video content still accounts for just 4% of video consumption on traditional TV, as quoted in this OZTAM/Neilsen report.

Mobile devices are not only used outside of the house now but playing a key role within the house too as Australia’s love affair with multiple screen’s grows!

DOWNLOAD HERE [PDF] incase you want to full report  the Australian Multi-Screen Report for Q4, 2011.

Thanks to OZTAM and Neilsen for putting this report together. It is preferred that you download the complete report at the above link and make note of all the fine print and the greater detail. 

 

Tags: , , , , , , , , , , , , , , , ,

Android touches 700,000+ activations per day and 10 Billion App downloads

What better time of the year than this for Android fans, and we at mobiDdiction also agree that 2012 is going to be the YEAR of the MOBILE, if you didn’t read one of our earlier posts.

Google recently announced that the Android Market Place passed 10 Billion App downloads from their market place with the Android device activations reaching a staggering 700,000+ activations per day, the figure of 550,000 was released back in June 2011.

There is also a supporting infographic that tells stories such as the ‘most popular time to download an app’ to the least popular. Also the most app-crazed countries in the world from South Korea being number #1 to Norway at number #10. I was a bit surprised to see that Australia doesn’t even feature in the Top 10 list of countries though we’ve been hearing a lot of Android talks specially from last year. Guess, it’s all thanks to the iPhone’s out there and their loyal base.

Few stats from the Android – [INFOGRAPHIC]:

  • Most popular time to download an App: Sunday 9pm
  • Least popular time to download an App: Monday 4am
  • People from 190 countries download apps every day
  • 25.6% of downloads are Games (39.25% of which are Arcade games)
  • 12.2% Entertainment related
  • 4.0% Social related
  • 11.17% Tools aka productivity, utility factor associated
  • 100 Million words translated every week in 200 different countries on Google Translate
  • 4054 years spent playing Talking Tom during which Tom has been knocked down 10.6 Billion times.

We had a few more stats on our blog for 2011 - incase you’re interested.

Google’s infographic on Android Market Growth:

REF:

http://googleblog.blogspot.com/2011/12/10-billion-android-market-downloads-and.html
http://android-developers.blogspot.com/2011/12/closer-look-at-10-billion-downloads.html

For those who’re interested in the Android developers channel on YouTube, here’s the link: http://www.youtube.com/user/androiddevelopers

 

Tags: , , , , , , , , , , , , , , ,

Commonwealth Bank launches “Kaching” Mobile Payment App

Left your wallet and cards at home and need to pay? Need to make a quick payment to your friends on Facebook…no worries, use your mobile! 

Ok, I’ve said it in the past that I think the banks have been doing well in the way they’re thinking ahead of coming up with mobile apps that are based on providing “on-the-go” utility leveraging the growth in the area of mobile technology. Back in July 2011, we wrote a piece on when we noted that the Commbank updated their App and also another quick blog on the future of mobile payments and why it’s all that important.

Almost all the major banks and the mid-tier ones too such as co-op’s and building society’s have come up with mobile banking apps. Sure you’ve seen that the banks have started to use this in their marketing too, as in – you would have spotted a poster when you entered a St George or a Westpac or any other bank, looked at a bus-side talking about their mobile banking facility. For those who have used the ANZ’s “Pay to Mobile” feature, it does work like a breeze specially from one ANZ to another ANZ customer account. And now – to add to all this, the Commonwealth Bank of Australia have launched their ‘Kaching’ app. For those who are unaware of what ‘Kaching‘ means – it’s a slang thingy meaning to “cash in” or make a lot of money. Sometimes, “rich” this being derived from the sound of an old fashioned cash register – get it? “Kaching” “Kaching”… not a bad thought as the CommBank mobile app is about payments — wonder if the app makes the “Kaching” noise too ;)

 

Here’s the AppStore link to download the Kaching App and here’s a page on the Commonwealth bank Kaching website with a video showing how Kaching works – check it out.

So, what does this CommBank Kaching App do?

  • Send money to someone using their mobile number
  • Make payments using your email contacts or by entering an email address
  • Make payments to your Facebook friends
  • Shop without cash or cards by holding your iPhone4S or 4, using the iCarte case, over the PayPass™ contactless terminal
  • Make payments via BPAY® or with an account number and BSB

This slideshow requires JavaScript.

There’s a requirement mentioned too that users first need to be registered for NetBank and have NetCode activated to make payments and purchases using a mobile phone and the Recipients of payments via mobile, Facebook and email need an Australian bank account to claim.

Whilst it’s really early days, both banks and users have a lot of extra areas to be cautious of I guess, in terms of security and how tight the measures are – and it’s great that users are able to do all this but not to forget that we’re in a hyper connected world and now our information is being accessed by multiple applications so yes there are exciting times ahead in terms of convenience and the fact that we are entering another new era of cashless transactions, security is going to be of prime importance.

Android is on it’s way

The Commbank Kaching is compatible with all iPhone’s operating iOS 4.2 and above. The Commbank Kaching for iPhone 4S, 4 3GS and 3G, you can pay anyone via mobile, email or Facebook, make BPAY payments and transfer money between your Commbank accounts. An extra bit of stuff you need to do to set up your iPhone 4S or 4 for contactless payments by ordering an iCarte case from Commbank via the app. When you receive and activate your iCarte case, just hold your iPhone 4S or 4 over any PayPass™ contactless terminal to pay for purchases under $100.

Read more on the App Store description – Link Here - Seems like the Android fans will have to wait for a bit more as per the note on the website but knowing Commbank sure the Android and the tablet version won’t be too far down the track!

The Commbank’s media release section on their website claims this App is the first in the world that you would be able to make payments to your Facebook friends which is an awesome feature I think as you now don’t need to worry about asking your mates that you some beer monies for their BSB and account number details which I’m sure most of us don’t even remember or if we do remember, we need to recheck somewhere on our bank statements or a notepad hidden somewhere.

It’s a New App

One thing I’m still a bit unsure of is when I’ve got the CommBank App which also allows me to login to my mobile banking which I’ve been using for quite a while now, the Kaching is an all together new app that one needs to download. No wonder it does use the same access details but not sure why this is done as an altogether new app, being a customer I would’ve liked to see this integrated into my current mobile banking behaviour.

NFC but still uses external hardware

To use the contact-less PayPass payment you still need to buy a piece of hardware that is in effect your NFC (Near Field Communication) reader by buying an iCarte case (for A$54.95) through Commbank and I tell ya it was quite hard to find where to buy this! Having searched for quite some time on almost all of the Commbank’s websites, we then found the below info on the support page

iCarte cases are available for order within Commbank Kaching. In the ‘Cards’ tab, select the credit or debit MasterCard you wish to set up, press the ‘Set up PayPass’ button and follow the on screen instructions.

It seems like the purchase of the iCarte case needs to be made from within the App itself but I did not have that option showing up of buying the iCarte case…not sure why, maybe the reason being that I don’t have a master card. But would’ve thought that if that was the case, it would’ve been used as an opportunity to sell me one? But, there’s no obvious link from any online site that you can buy the iCarte case from – must be s

We did register interest to hear about this app a few months ago but didn’t hear about this and just a few days ago we came across this App while googling something about the upcoming NFC technology I think it was…or maybe it’s that we jumped the gun and searched for it even before they could let us know. But at the end of the day, Kaching is here and must say Commbank have taken a giant step to try and move ahead in the world of mobile payments.

Sure, as we go on – there will be more and more phones with inbuilt NFC and other mobile payment gateways that we can use so we don’t external cases but for now it’s “KACHING KACHING” time ;)

Cheerios!

 

Tags: , , , , , , , , , , , , , ,

2012 – The year of the MOBILE

Phew! what a year it has been and sooner that we realise – 2012 is round the corner and like a lot of us, we reflect back to the past year and look forward to new beginnings, resolutions to take our lives to the next level and quit some of our vices…well, well, that may seem a bit nostalgic. But hey it is really about looking ahead to a new year with positivity. So, here’s hoping that you’ve had a great year too and best for the upcoming one.

What an amazing year it has been for mobiles and related stuff too, we have seen productivity gone haywire as people got onto Angry Birds and Facebook on the mobile adoption grew. A not to miss highlight of the year was the way Android shot up and still continues to do so. And the shocker that we got on 5th Oct 2011, when the man who made it happen – our beloved Steve Jobs unfortunately left us, but who would disagree that the visionary changed the world of mobile technology. Steve changed the way we interact with our devices and brought life to his passion a few years with the iPod, the iPhone and then the iPad. Our salute to this legend, Steve Jobs who is going to be a hard act to follow in years and years to come.

2012: Year of the MOBILE - Who's going to lead and who is to follow?

Social Media saw some amazing take up’s too, Google Plus launched, some amazing apps were built, people still continued on with Twitter. We saw the iCloud and also the take up of users start to talk to our devices coming to reality in 2011, feels quite sci-fi but Google Voice, Google Translate and more so by Apple’s SIRI on the iPhone 4S is all making it possible now…

In July 2011 – Facebook reached 750 Million (was 250 Million in July 2009). With more than 350 million active users currently accessing Facebook through their mobile devices. More than 475 mobile operators globally work to deploy and promote Facebook mobile products.

ROVIO (the maker of Angry Birds) in November 2011 announced 500 million total downloads of Angry Birds games across various platforms. Here’s a few stats about the game we spent so much playing and trying to get those flying birds sling across…

  • #1 in 79 countries with 266 Billion levels played
  • 400 Billion Birds shot & 44 Billion stars collected
  • 200,000 Years of Angry Birds played 
  • 300 Million minutes played – Daily
  • 500,000,000 Billion Downloads 

TIME’s TOP GADGETS, SMARTPHONE APPS & IPHONE APPS FOR 2011:

Some Twitter stats over the years:

  • 2007: 400,000 tweets posted per quarter in 2007.
  • 2008. 100 million tweets posted per quarter in 2008.
  • February 2010: 50 million tweets per day.
  • June 2010, about 65 million tweets were posted each day equaling about 750 tweets sent each second. Twitter mobile usage experienced a year-to-year increase of 347% back in 2010.

Google’s Android took off in 2011:

GOOGLE had some amazing success in 2011 specially with Android achieving the 100Million Android activation landmark and then the 200 Million Activation landmark (Nov 11) – to be verified. The last we had heard that there were about 550,000 android devices being activated each day worldwide.

CHECK OUT GOOGLE’S VIDEO on the Android milestones:

Thank you Steve.

“That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works” Steve Jobs. A very special tribute to Steve Jobs who sadly left us in 2011. Over a million people from all over the world have shared their memories, thoughts, and feelings about Steve. Check out this page on Wiki about Steve Jobs. And this page on Gizmodo about Steve Jobs life.

mobiDdiction: 2012 & beyond…

Last but not the least – mobiDdiction was born in 2011. So, it has been a big year for us –  a year that saw us launch our services from Sydney, Australia & take our first baby steps – we saw great support from our clients, friends and well-wishers. Our mobiDdiction Facebook page in just a few months is almost at 2,000 supporters and thanks to each and every one of them.

Wonder what’s coming up in 2012 for mobiles and related stuff…devices that tap into our brains and the phones can understand what we’re thinking? Sure, this is not far away. Mobile payments will probably see a big take-up once mobiles and technology meet up to make it more accessible, smartphones are going to see a lot more traction, the tablet which not long ago we weren’t sure of what to do with is going to see a take-up as there’s a place between the laptop the TV we’ve found for it and there’s a lot more customisation we’re able to do now and access to these devices in terms of cost is becoming less of a fancy too. We will continue to adopt the Apps and “appcessories” to suit what we’re looking for and needless to say, there’s going to be a lot more take up of HTML5 and cross-device experiences coming up. Mobile payments & NFC will be big and the challenge of catering to the varying device and screen types is going to exist but devices will be a lot more smarter too!

2012 is going to be a great year and a year of the MOBILE! All the best to all of you and may you see great success in all your endeavours! 

ps; Thanks to our friend, Tommy ‘the gun’ Wells for his “2012″ illustration on this page.

Few references:

  1. http://en.wikipedia.org/wiki/Twitter#cite_ref-bbc.co.uk_5-0
  2. http://en.wikipedia.org/wiki/Twitter
  3. https://www.facebook.com/press/info.php?statistics
  4. https://www.facebook.com/press/info.php?timeline
  5. http://www.google.com/about/corporate/company/history.html#2011
  6. http://en.wikipedia.org/wiki/Android_version_history
  7. http://www.theaustralian.com.au/australian-it/opinion/apples-iphones-to-be-mobile-wifi-hotspots/story-e6frgb0o-1225989740497
  8. https://blog.facebook.com/blog.php?post=10150311269432131
 

Tags: , , , , , , , , , , , , , , , , , , , ,

TRAI-ing times for the youth in India!

2 NOV 2011: An UPDATE post the below article - we note that TRAI now seems to have increased the limit to 200 SMS per day per SIM. Ref: http://toi.in/F6UAZb

SORRY. You’ve exceeded your daily SMS limit of 100 SMS! 

We came across this article in the ‘Bangalore Times – Edition of the Times of India newspaper titled “TRAI-ing times for the youth” talking about taking to pigeons and letter writing? as the TRAI Telecom Regulatory Authority of India’s is accused of affecting people’s lives, specially the youth and those in long distance relationships.

But what just changed? India’s Telecom Regulatory Authority of India (TRAI) apparently have imposed a rule that limits the number of text SMS’s to a max of 100 SMS’s-per-day.

The Telecom Regulatory Authority of India (TRAI) apparently have imposed a rule that limits the number of text SMS’s to a max of 100 SMS’s-per-day and it is claimed that even the traffic police now can’t send out traffic updates post this rule, business owners will now not be able to send out more than a total of 100 SMS’s per day say for example delivery notifications etc. We are not too sure just yet on the details of how this rule is activated and keen to find out as how would this work…say in an emergency situation OR is there another way that businesses will need to register for sending more than 100 per day…and maybe there’s some extra charges associated with this?…ting ting! ;)

The article also highlights that the most suffering segment will be the ‘mobile addicted’ Youth as the TRAI claims that the “average person sends 30 to 50 text messages per day” and the fact that one of the recent internet survey found that mobile owners between the 18 – 24 in India exchange an incredible 109.5 text messages per day, that’s 3,200 or so text’s per month! There’s reference in the article to those who are in long distance relationships and their dependency on SMS’s each day to stay in touch and claims that this rule will “murder the social lives of the youth”. As quoted, “There are certain things that I like to say in texts only, I love you’ . I send more than 150 messages a day and this is bound to affect my love life” says one of the 20 year interviewed youth. Then, there’s one more mention of this youth who is used to purchasing a sim card that allows upto 1,000 SMS (for about $1.50 AUD) and recharges it atleast four times a month! ouch — not sure what will happen to those fingers..think there will be great success to apps which can convert ‘voice to text’ or ‘voice to sms’ and those IM type of applications.

TRAI-ing times article in the Times Of India - 30 Sept 2011


Do you send more than 100 SMS’ a day?

Not sure how this will work under emergencies, people with dual or tri-sim connections & also those who are running their businesses and use the SMS as a key channel to communicate to their base. Banking and entertainment (movie/music on demand etc seems to use the SMS channel as lot too in India). So, will be interesting to see how the youth react to this imposition of ‘no more than 100 SMS’ a day, which infact quite sounds liberal to me from a ‘personal’ mobile point of view. But, I guess we’re not in a place with about 850 million mobile subscribers!

 

 

 

 

 

 

 

Tags: , , , , , , , , , ,

Timeline Launched – what does this mean for mobile apps

The launch of Timeline by Facebook really excited us here at mobiDdiction from an information architecture & visulisation perspective. We really liked the analogy of “creating an info-graphic of your life” which summaries what this new view on data will allow users on Facebook to see – obviously there is a little more to this too…

I can’t help to think that the Intel Museum of Me is certainly more the type of interface we can expect moving into the future, but for now, we are happy with what Facebook is going out with :-).

The data in Facebook has always been there however now that the quantity of this data is so large it makes this visualisation possible.

This is great story for Social Connection and by bringing this to life there are a set of new functions & feautures introduced by Facebook that really live true to their analogy of Social by Design. To us these really provide the impetus for all mobile applications to be social from the get-go.

What functions of Timeline change the game for mobile apps?

facebook-timeline

Facebok Timeline unveiled

1. Driving discoverability and relevance becomes even more important for app success

Post F8 now more than ever Facebook is really pushing direct integration between Facebook and the app/service. This is best described if you look at the video produced by Spotify:

*Spotify is yet to hit Australia, due to subscription rights in AUS

The important thing to remember is this association and behavior is not just restricted to a company like Spotify it is something that all applications being developed can tap into. As a company this really aids in speeding up the discoverability of the service and brand you offer and it’s a real missed opportunity if you don’t tap into it and an easy way to be outpaced by the competition.

2. There is a whole new vernacular for brands and apps

Previously when talking about integration between your Application and Social Conversation you only had the ability to either let someone “Like” your post or push a button that would prompt a dialogue box which would load a status update like “mobiDdiction has viewed 75 different clothing items and thinks this is the one. What do you think?” for the user to confirm and set live.  The secondary whilst the more effective one, got little action, due to it being quite an intrusive action for most users as part of the app experience.

Now Facebook is allowing you to create your own vocabulary of actions which users sign up to at the start of installing your app. So then to preform the same action as quoted above all as a user of your app would simply have to do is click on a button to say “ask my friends” and this action would be preformed.

I think the usage of this service will get a lot more bang for buck as it is less intrusive from a customer experience point of view.

Ultimately this is generating more Word of Mouth interactions and making it a lot quicker.

3. Virtual Currency and the need for Facebook Credits becomes stronger

All this interaction between App, Social Circles and the Brand, builds love, consideration and trust. We know TRUST trumps all and a recommendation from a friend increases purchase intent by a factor of 4X.

It is the essence of these behaviors and actions that should push brands towards identifying and rewarding people for helping spread their word of mouth.

This is the core reason why we think the currency of Facebook credits becomes even more important to brands and provides them with a need to invest in a virtual currency like this.

As a brand I can reward people for:

  • helping spread the word
  • sorting out problems/issues around the brand & products
  • bringing their friends in-store for a group discount which is part credit and part cash

The potential beyond this list is again limitless and I think one each brand can evaluate for itself.

So what should I do now?

Well I think this is great opportunity to review any app you currently have in the market and evaluate it based on these 3 simple points and evaluate a roll out cycle that will allow you to tap into these points.
If you are in the process of building an app have a look at how you are rolling it out based on these 3 principles.

As always this is our point of view and please feel free to start up a discussion below or send us in your questions :-).

 
 
Follow

Get every new post delivered to your Inbox.